About
Since 2012, we have been dedicated to guiding individuals and professionals on their journey of growth. With hundreds of sessions and countless transformative processes behind us, our work is grounded in precise diagnostics and a deep commitment to purposeful development. As proud members of the ICF UK chamber, we uphold the highest ethical standards, supporting every client with clarity, compassion, and unwavering integrity. ICF membership ID: 009867964I.
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From Self-Confidence to Self-Improvement: Training Gen Z in Aviation
From Self-Confidence to Self-Improvement: Training Gen Z in Aviation Generation Z – those born between 1997 and 2012 – are the first true digital natives. They have grown up in a world of constant connectivity, are confident in their ability to use technology, and expect rapid feedback from their environment. However, these traits come with…
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False confidence in, SOP-s out?
False confidence in, SOPs out? From a coaching perspective, the Gulf Air 072 tragedy illustrates how stress, poor decision-making under pressure, and inadequate adherence to standard procedures can converge to catastrophic effect. The captain’s deviation from standard operating procedures (SOPs) by attempting a low-altitude 360-degree turn instead of a proper go-around manoeuvre highlights a fundamental…
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Tragic Accident
Tragic Accident From a coach’s perspective, the tragic accident involving Conrad Jules Aska underscores the vital importance of self-awareness and preparedness in high-pressure situations. (article about the Atlas Air 3591 accident). Had an AI-supported emotion detection system been integrated into Conrad’s simulator training, providing objective insights into his stress levels during emergency scenarios, the outcome…
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Fatigue Problems
Fatigue Problems In 2024, while we were already developing AeroMind, an active pilot approached me, expressing concerns about frequent lapses in focus, near burnout, and persistent fatigue. During our coaching sessions, we emphasize clear communication to ensure mutual understanding of every term. In this case, I asked him to start tracking both the quantity and…
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Safety First! Safety First?
In 2023, a cadet preparing for a selection process confided in me that despite thorough preparation, he became extremely nervous during simulator exercises. To help him gain deeper self-awareness, we recorded his simulator session with a GoPro and carefully analyzed his facial expressions, body language, and reactions to various scenarios. While I had previously used…
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Pursuing Excellence
Pursuing Excellence Since 2017, many pilot cadets have sought my guidance to prepare for airline selection processes. Almost every one of them asked during our sessions how to perfect the timing of their peak performance. By the end of our first meeting, each cadet understood that every flight sector they fly demands their absolute best…
